Vitala Group | Sponsorship and Marketing


	VitAlex Inc. Marketing Division of The Vitala Group

	MARKETING: merchandise, services, cause-related ADVERTISING: radio, television, print, internet SPECIAL EVENTS: promotions, fund raisers, festivals RESEARCH: focus groups; surveys, viability PRESENTATIONS: workshops/seminars/training programs SPONSORSHIP: products, projects start-ups GRANTS: search, identification, applications RETAIL CONSULTANCY BRAND DEVELOPMENT PRIMARY PRODUCT DEFINITION SERVICE QUALITY EVALUATION PROGRAMMES

	Established in 1997 as a multi-dimensional marketing and media services company, VitAlex Inc., has earned its reputation as a prominent and reliable consulting firm offering a diverse range of interactive services. It is this diversity that makes the company so unique.
	Major Marketing Services Strategic Planning Research & Analysis Market Feasibility Studies Psychographic Identification Cause & Municipal Marketing Image Enhancement & Design Customer Service Evaluation Consumer Business & Competitive Intelligence Services
		The effectiveness of any marketing program may be the single most important factor in determining the success of a business. Through comprehensive research, it is possible to determine an available market size, a target consumer, and the lifestyle trends associated with that group. Using this information, our analysts determine the most effective methods for exposing the identified demographic group to your product or service. Subsequently, an image enhancement program is designed to build confidence in the quality and value of a product and / or service.
	Advertising Campaign Design Media Negotiations Corporate Presentations Tracking and Measurability TV and Radio Copy Writing and Production
	By combining a knowledge of advertising mediums and marketing strategies with specific information about the target demographic and sales objectives, an exact advertising plan is developed. This maximizes the value of the advertising budget, creates top of mind awareness & name recognition, and generates a measurable response.
	Scope of Special Events Services Conventions Festivals and Galas Custom Event Creation Existing Event Evaluation Concerts and Grand Openings Event Planning and Production Celebrity AppearancesSpecialized
	Special events provide an opportunity to reach a niche market without waste, generate traffic, promote sales, attract new sponsors, raise funds for cause-related activities, and enhance corporate or product image.
	Press Relations and Publicity Story Line Identification Press Release Generation Media / Trade Publication Press Conference Coordination Special Events Tie-ins Public Service Campaigns	Sponsorship Development Assets Analysis Category Profiling Strategy Design Pricing and Packaging Presentation and Negotiation Implementation Proof of Performance Reports
	Creating an on-going line of communication between a business and the media can have a tremendous impact on visibility and help to establish a leadership position in a specified industry. It is valuable to have media experts identify potential story lines, prepare press and media releases and related information, and distribute that information to the appropriate publications.


	Changes in the economy, decreased efficiency of the media, and fluctuating lifestyle trends make it necessary for Corporations to seek alternative methods of marketing. Sponsorship provides access to a “captured” audience, enhanced public image, media coverage, and increased sales. Proper evaluation of events, properties, or projects will determine what assets are sponsorable, what sponsors hold the greatest potential for participation and what level of Return On Investment is necessary to assure a mutually beneficial and sustainable relationship. Of particular interest to most developers is our emphasis on raising sponsorship funds for projects, before major development costs are incurred.