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VitAlex Inc.
Marketing Division of The Vitala Group
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  MARKETING:  merchandise, services, cause-related
 ADVERTISING:  radio, television, print, internet
SPECIAL EVENTS:  promotions, fund raisers, festivals
RESEARCH:  focus groups; surveys, viability
PRESENTATIONS:  workshops, seminars, training programmes
SPONSORSHIP:  products, projects start-ups
GRANTS:  search, identification, applications
 RETAIL CONSULTANCY
BRAND DEVELOPMENT
PRIMARY PRODUCT DEFINITION
SERVICE QUALITY EVALUATION PROGRAMMES
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Established in 1997 as a multi-dimensional marketing and media services company, VitAlex Inc., has earned its reputation as a prominent and reliable consulting firm offering a diverse range of interactive services.  It is this diversity that makes the company so unique.



Major Marketing Services
 Market Feasibility Studies
Consumer Research & Analysis
Strategic Planning
Customer Service Evaluation
Image Enhancement & Design
Cause & Municipal Marketing
Psychographic Identification
Business & Competitive Intelligence Services

  
smark.GIF (67241 bytes) The effectiveness of any marketing program may be the single most important factor in determining the success of a business. Through comprehensive research, it is possible to determine an available market size, a target consumer, and the lifestyle trends associated with that group.
Using this information, our analysts determine the most effective methods for exposing the identified demographic group to your product or service. Subsequently, an image enhancement program is designed to build confidence in the quality and value of a product or service.
Advertising
 Campaign Design
Media Negotiations
TV and Radio Copy Writing and Production
Tracking and Measurability
 Corporate Presentations

By combining a knowledge of advertising mediums and marketing strategies with specific information about the target demographic and sales objectives, an exact advertising plan is developed. This maximizes the value of the advertising budget, creates top of mind awareness & name recognition, and generates a measurable response.
 


 

Scope of Special Events Services
Custom Event Creation
Existing Event Evaluation
Concerts and Grand Openings
Event Planning and Production
Festivals and Galas
Celebrity Appearances
 Specialized conventions
Special events provide an opportunity to reach a niche market without waste, generate traffic, promote sales, attract new sponsors, raise funds for cause-related activities, and enhance corporate or product image. 

Press Relations and Publicity
 Story Line Identification
Press Release Generation
Media / Trade Publication
Press Conference Coordination
Special Events Tie-ins
Public Service Campaigns

Creating an on-going line of communication between a business and the media can have a tremendous impact on visibility and help to establish a leadership position in a specified industry.
it is valuable to have  media experts identify potential story lines, prepare press and media releases and related information, and distribute that information to the appropriate publications. 

Sponsorship Development
 Assets Analysis
Category Profiling
Strategy Design
Pricing and Packaging
Presentation and Negotiation
Implementation
Proof of Performance Reports

Changes in the economy, decreased efficiency of the media, and fluctuating lifestyle trends make it necessary for Corporations to seek alternative methods of marketing.  Sponsorship provides access to a “captured” audience, enhanced public image, media coverage, and increased sales.

Proper evaluation of events, properties, or projects will determine what assets are sponsorable, what sponsors hold the greatest potential for participation and what  level of  Return On Investment  is necessary to assure a mutually beneficial  and sustainable relationship.

Of particular interest  to most developers is our emphasis on raising sponsorship funds for projects, before major development costs are incurred.