MYSTERY SHOPPING ANALYSIS & SURVEY
we are the eyes of the
customer " – on your behalf !
Mystery shopping is a method of determining exactly what is experienced by the average
consumer entering a place of business.
Mystery shoppers are an invaluable asset as they provide the business owner with a
completely objective, yet trained point of view, identifying problem areas that can have a
negative impact on the overall profit margin of any business.
Clerks and other staff members will never know
they are being shopped because mystery shoppers do not write reports while in
your place of business. All reports are completed after leaving, and all information is
fully disclosed to the Owner/ General Manager.
We will analyse, identify and report back
to you, verbally and in writing, the strategies your competitors apply and how effective
they are in reality.
This “inside view” provides you with a powerful tool to combat
ever-increasing competition within your retail sector.
Our analysis and survey will cover all products and services
available at your competitors’ establishments. It will also provide
you with an independent “insight” into the effectiveness of your
“identify” customer service behaviour and compare that to the
performance of your sales personnel.
Measuring “your market
share”, we carry out strength, weakness, opportunity and threat analyses.
use all types of research methods, including any of your specific choice,
and not limited to:
a) Telephone surveys
b) Audit forms
c) Person to person interviews
d) Undercover analysis
e) Custom forms
f) Internet and website analysis
Training your staff and management in the application of modern
retail sales and administration techniques, are additional services
aspects we can provide.